262MC Blog task #6

Answer this question: 

What do you think the TV viewing experience will be for viewers in 2020?

This is a critical analysis exercise. Your data, opinion and commentary must be backed with opinion and references from good quality and relevant sources. Use Harvard Referencing style. This does not have to be solely UK based information, you can use data/ sources from your own country or others if you wish.

TV is something that from its creating is one of the most “important” thing in life. At some point the last few decades, every person have watched it. Nowadays there is everything in the television broadcast: news, weather, sports, shops, helps etc. You can find everything on the TV. Before people had to watch TV on old huge machines with black and white color, and in these days to watch this technology was something really cool and hard to do. Ii todays you have varieties of TVs: plasma, lcd, curved, 3d, smart TVs and many many more gadgets added to make it even easier to use. Developing of these machines is getting increased each year, people want more and more new stuff.

“TV viewing has expanded to 5.8 hours per day in the last decade, with the hours divided between the dozens of screens. IPTV market to touch $80 billion in 2020, Europe and Asia pacific emerge as the burgeoning IPTV markets. Annual global IP traffic will cross the the two zettabyte threshold in 2019. Global IP traffic will touch 1.1 zettabytes per year or 88.4 exabytes (one billion gigabytes) per month in 2016. By 2019, global IP traffic will reach a new milestone figure of 2.0 zettabytes per year, or 168.0 exabytes per month. Content delivery networks will carry over half of Internet traffic by 2019. 90% global internet traffic will go video by 2018, streaming-alone households in US will hit 14 million by 2020. It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2019. Every second, nearly a million minutes of video content will cross the network by 2019.”

In the last few years on-demand viewers become more, and the tv suppliers try to invent more in it. No one is using a cable anymore, the new handsets which u plug in to your TV and you can explore and experience everything you want. It has connection to internet, which is really important, all you need is just a TV with HDMI or the yellow, red and white plugs at least.(which is hard to see, but not impossible).

“Television 2020 vision is about personalized technology, on-demand viewer experience, individuated content distribution, binge-watching, small television shows and independent cinema, innovative television formats, more localized and vernacular content, ad-free models to targeted ads and everyone connected to a smart TV.”

But the most important part of it is that they invented a program in their modems, that allows you to watch what ever you want, WHENever you want. It records whats on TV for more than a week time, so everything that you missed, now you can watch it. I think this is something that really get even more customers. There was a period that the TV industry got really quiet for a bit, with all the new smart phones and tablets, not many people was watching it. But that was the break through, so now everything is back on the “rail”.

I can’t even imagine what is going to be 4 years from now. The technology is developing so fast that you can’t even catch everything with the time. Also the broadcast owners and producers are creating new and interacting shows for the people which is making the number of viewers higher. There are a lot of stuff on TV that i think no one watches, but the truth is: There are viewers for every single TV programme/channel.

“The consumer of 2020 expects TV, film and gaming experiences to be integrated, accessible and tailored to their interests, devices and personal situations. Higher definition video, any-screen access, and personal interactivity and relevancy wrap seamlessly around premium content in a world where video connects with social media. Content owners and broadcasters must adapt programming formats, distribution rights and advertising models. TV service providers keen to maintain average revenue per user must adapt to consumers’ desires to pick a content mix to suit their own schedules, discover content in targeted ways, and find everything on anything – becoming the ultimate aggregator.”

To be honest most of the people from my generation doesn’t watch TV that much. First of all we don’t have time to watch everyday, we have a lot more interesting stuff to do during the day or night. Social media gives us the full information we need to know, we have “YouTube” to watch every viral video, we have “Netlix”, “Putlocker” and torrents (for the countries where is not forbidden, like mine).

“It may seem strange but you will hardly find teenagers sitting in front of the television anymore. There was a time when teens would be glued to the television for hours but now it seems that they are clearly not interested. There are a number of logical factors for this like teenagers are now more aware than what they used to be 2-3 decades earlier. Of course, but there are other hilarious reasons for not sitting in front of the television.”

What i think the TV will be in 2020:

Im sure they will make it interesting and interactive for all audiences, they will include facebook and all social media stuff somehow with a tv shows. I really wish to make a hologram-ed projectors, so we can really experience what is happening on the “screen”. Im not a big fan of the TV myself, but definitely if they make this feature i will be really happy to start watch TV again. But as far i can watch TV on my phone im satisfied.

REFFRENCES:

Team, S. (2015) 7 reasons why teens don’t watch television anymore. Available at: http://www.scooppick.com/7-reasons-why-teens-dont-watch-television-anymore/

Forever evolving experience (2015) Available at: https://www.ericsson.com/spotlight/media/forever-evolving-experience

Consultants, M. (2016) Television 2020: Top predictions on technology trends. Available at: http://www.mediaguru.com/television-2020-top-predictions-on-technology-trends-shaping-the-television-broadcast-industry/ 

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